CCTV Features SAAO Again: CCTV-2’s Half-Hour Economy Highlights How Its Compact, Customized Mini Excavators and Lawn Mowers Pioneer New Frontiers in Overseas Markets!
Following its featured appearance on CCTV-1, SAAO Group (SAAO) has once again captured the media spotlight with an in-depth feature on CCTV-2. CCTV’s flagship program, Half-Hour Economy, recently aired a segment titled "How Compact Domestic Goods Conquer Big Global Markets," focusing on how this enterprise from the Jining High-tech Zone has achieved rapid prominence in the niche market of compact crawler lawn mowers through scenario-specific and differentiated customization.
SAAO Group’s roots lie in the manufacturing of compact road rollers. In 2020, General Manager Han Guangfei led his team to pivot into the differentiated and customized micro-excavator segment. However, astutely recognizing that the micro-excavator market was becoming increasingly congested with limited margins for profit growth, Han shifted his strategic focus toward another product optimized for European and American residential yard application scenarios: the compact crawler lawn mower.
"We have discovered a brand-new track—compact crawler lawn mowers," Han Guangfei shared during the program. While seemingly a completely different product line, its core technology and engineering craftsmanship share the exact same DNA as micro-excavator manufacturing. Technical Director Liu Daoguo explained: "From excavators to these lawn mowers, there are immense technical commonalities. For instance, the tracks and structural components of this product are essentially identical."
This seamless transition is heavily backed by the mature construction machinery industrial cluster in the Jining High-tech Zone. The vast majority of spare parts and components required for the new product can be sourced and matched locally without ever leaving the high-tech zone. This robust regional supply chain provides a solid, highly competitive foundation for SAAO’s lawn mowers to expand overseas.
The growth in this new segment has been stellar. The crawler lawn mower has rapidly emerged as the company’s crucial "second growth curve," enabling SAAO Group to establish a highly differentiated and diversified portfolio of residential yard products.
From compact road rollers and micro-excavators to compact crawler lawn mowers, SAAO Group has consistently marched forward along the path of "scenario-based, differentiated customization." SAAO Group remains committed to its core philosophy: "staying steadfast against market conformity and avoiding blind volume expansion." Guided by technological innovation and global market demands, SAAO will continue to craft more "SAAO Smart Manufacturing" products for the global stage.
