Alibaba-Led Media Delegation Visits SAAO Machinery During Double 11 Campaign
On October 28, 2020, while fully engaged in preparations for China’s annual Double 11 Shopping Festival, SAAO Machinery welcomed a high-profile media delegation jointly organized by Alibaba. The delegation included journalists from New Times, Shandong Traffic Radio, Qilu Yidian, Haibao News, Jiaodong Headlines, Shandong Business Daily, Jinan Daily, and Yantai Time, who visited SAAO for an on-site tour and in-depth interviews.
Accompanied by Mr. Han Guangfei, the head of SAAO Machinery, the media group toured two core business areas: the manufacturing and processing facility and the e-commerce operations center, gaining a comprehensive understanding of SAAO’s integrated “manufacturing + digital sales” model.
Live Streaming Heavy Equipment: Making Industrial Products More Accessible
Upon arriving at the newly upgraded factory, the delegation was immediately drawn to a live-streaming demonstration at the site entrance. A host was showcasing and operating a road roller in real time, attracting strong interest from journalists who stopped to take photos, record videos, and conduct interviews.
Many visitors expressed surprise that heavy construction machinery, traditionally seen as professional and industrial, could be presented through live streaming—a format more commonly associated with consumer goods such as clothing or footwear. At SAAO, however, live streaming is not about instant transactions. Instead, it is a way to bring “cold” industrial equipment closer to customers, allowing them to intuitively understand machine performance, operating procedures, and product features that cannot be fully conveyed through written descriptions alone.
Intelligent Manufacturing That Reflects Precision and Craftsmanship
The delegation then moved on to the machining workshop, where advanced CNC equipment and automated systems significantly reduce manual operations while ensuring high precision and consistency. From individual components to finished machines, every detail reflects SAAO’s commitment to intelligent integrated manufacturing and the spirit of Chinese craftsmanship.
The workshop left a strong impression on the visiting media, showcasing how technology-driven production enables SAAO to maintain stable quality, efficiency, and scalability.
A Commitment to Innovation and Transparency
This visit highlighted SAAO Machinery’s continuous efforts to combine advanced manufacturing, digital innovation, and transparent product presentation. By embracing new communication methods while strengthening its production foundation, SAAO continues to enhance customer trust and brand influence.
Looking ahead, SAAO Machinery will further deepen its digital capabilities and intelligent manufacturing systems, delivering reliable construction machinery solutions and reinforcing its position as a modern, customer-oriented industrial brand.
